KATHMANDU: Neofin Hire Purchase Pvt. Ltd. has become the official platinum cap sponsor for the Nepal Premier League (NPL) for the next three years.

A tripartite agreement was signed between Neofin Hire Purchase, the Cricket Association of Nepal (CAN), and TCM Sports Marketing Pvt. Ltd. to formalize the partnership.

Under the agreement, the batter who scores the most runs in each season of the NPL will be awarded a cash prize along with a cap featuring the Neofin logo.

The company announced that it will provide a cash prize of Rs 200,000 to the player who achieves this milestone.

The third season of the NPL T20 cricket tournament is scheduled to begin tomorrow and will run until Nov. 29 at the Tribhuvan University International Cricket Ground in Kirtipur.

Reflecting on the partnership, Rajendra Prasad Timsina, chief executive officer of Neofin Hire Purchase, stated that cricket has become an established and popular sport among all age groups in Nepal.

He expressed pride in partnering with a prestigious tournament like the NPL, noting that the Neofin cap awarded to the highest run-scorer will symbolize excellence, consistency, and dedication. According to Timsina, this partnership will further strengthen the company’s commitment to contributing to the development of the sports sector.

Both the Cricket Association of Nepal and TCM Sports Marketing expressed confidence that this collaboration would positively contribute to the elevation of the tournament’s standards and the promotion of Nepali cricket.

Neofin Hire Purchase is a non-banking financial institution licensed by the Nepal Rastra Bank to conduct hire purchase transactions.

Operating under the Kedia Organisation, the company was previously known as Batas Hire Purchase Pvt. Ltd. Having rebranded, the company currently provides financial services through its branches in Kathmandu and Pokhara.