LALITPUR: The Federation of Women Entrepreneurs Association of Nepal is to take ahead the ‘I Am an Entrepreneur Trademark’ campaign nationwide to give national recognition to products made by women entrepreneurs and expand their market access.

At a press conference held by the Federation today, President Darshana Shrestha shared details about the collective trademark campaign, which aims to promote and increase market access for products made by women entrepreneurs.

She stated that the campaign will be extended to women entrepreneurs across the country. “High-quality production alone is not enough; the product must build its own identity, earn the consumer’s trust, and achieve a distinctive place in the market,” she said. According to President Shrestha, the ‘I Am an Entrepreneur’ campaign, carried forward with the core sentiment of ‘My Identity, My Enterprise,’ will connect women entrepreneurs and their products under a shared identity.

Even though the products and services of Nepali women entrepreneurs reflect local skills, culture, originality, hard work, and creativity, most of their products have yet to obtain anticipated identity and opportunity in market. It is shared.

She further said that ‘I am an Entrepreneur’ trademark would help identify products of women entrepreneurs, increase consumer trust, and boost their visibility and business opportunities in the market.

During a meeting with the Prime Minister before, President Shrestha noted that there was special interest shown in the importance of the ‘I am an Entrepreneur’ trademark and in expanding its reach, and he expressed commitment to take it forward as a national campaign.

She shared that the Federation has been working through women entrepreneurs’ associations in all seven provinces and districts to enhance women entrepreneurs’ capacities, advocate for supportive policies, expand access to finance and markets, and build business networks